I have been building a portfolio for my husband. He is an educator of 17 years and is making a career shift. Here are some points of the marketing campaign I have made for him.
- The website below is meant to showcase his curriculum experience and his creativity in teaching. This website link is on his resume and his LinkedIn profile.
https://www.linkedin.com/in/robert-nelson-2789888a
- I built a YouTube channel where he made videos of some of his best presentations for middle school science. I had him do voiceovers, and I edited the content. The first video was a little bit long, so we decided to do a 4-part series for the next one.
- We also included SHORTS for quicker content.
- I set aside a small budget to promote one of his videos on YouTube, so we will see how the promotions go and make adjustments as necessary.
https://www.youtube.com/@Nelsons-fullnelson/videos
- I created a TikTok channel (The first one I have had for myself). I then reposted the shorts from our YouTube channel onto TikTok.
The point of all of this is to get his content and name out there. He has great, creative material from school and from things we have done as a family, so I am using all angles to drive traffic to the website and YouTube so he will get noticed by potential employers. I will keep you updated on the results and will add Facebook and Instagram information as I work on them.